Tips for a Successful Campaign

How to make the most of your crowdfunding project

Looking for ideas and a good place to start? Read through the dos and don'ts of crowdfunding.

Timeline and goals

  • Successful crowdfunding campaigns run 4-6 weeks. This creates a sense of urgency, inspires donors to give, and limits the amount of time needed to devote to the project.
  • Typically, crowdfunding campaigns have an average funding goal between $1,000 and $5,000. The final goal should be determined based on the project’s actual need and the strength of your networks and partnerships.

Setting up for success

  • A project should be specific and have a clear outcome.
  • Have a clear and concise pitch.
  • Use images and video to grab and keep potential donors’ attention.
  • Your campaign shouldn’t be a surprise – let people know before you launch the campaign what to expect and when.
  • Project Team Members should invite their communities to back the project using social media and personalized emails.
  • Encourage people to share your campaign and when they donate.
  • Try to have a few people give right at the beginning to show demand, others may be more likely to give.
  • Keep supporters updated about progress.
  • Thank contributors when they make gifts and let them know their impact.

Examples of successful projects

  • Workshops
  • Community engagement projects
  • Technology and innovation
  • Emergency assistance funds for students
  • Travel support
  • Entrepreneurial experiences
  • Day of giving
  • Professional development

What will not be considered for a crowdfunding project

  • Endowments
  • Faculty or staff salaries
  • Building campaigns
  • Money for tuition